Better Email includes AI-powered tools to help you write engaging, personalized email content quickly. Whether you're starting from scratch or customizing a template, AI can help you create professional emails in seconds.
Where to Find AI Tools
The AI Suggest and Rewrite with AI buttons appear when creating:
Broadcast emails
Custom automation content
Email subject lines
Preview text
Using AI to Generate Content
Starting with a Template
Select a Better Email template when creating a broadcast
The template includes pre-written content
Click Rewrite with AI to customize it for your area or situation
Personalizing for Your Market
Example: Want to mention Atlanta instead of generic "your area"?
Type "Atlanta" or your specific area/property in the content
Click Rewrite with AI
The AI will rewrite the entire email incorporating your specific details
What You Can Customize
Give the AI any of these details to personalize:
Specific cities or neighborhoods (e.g., "Buckhead", "Downtown Denver")
Property types (e.g., "single-family homes", "luxury condos")
Market conditions (e.g., "low inventory", "rising prices")
Specific properties or listings
Local events or news
AI Suggest for Subject Lines
Click AI Suggest next to the subject line to:
Generate catchy subject lines
Get multiple variations to choose from
Improve open rates with proven subject line formulas
Getting Variations
Don't like the first AI result?
Click Rewrite with AI again
The AI will generate a new variation
Keep clicking until you find one you like
You can always edit the AI output manually
Best Practices for AI Content
Give It Information to Work With
Poor input: "Prices are going up"
Better input: "Atlanta home prices increased 8% last quarter, with Buckhead seeing the highest gains at 12%"
Keep Your Voice
The AI will maintain a professional, conversational tone, but you can:
Edit the AI output to match your personal style
Add your own stories or experiences
Adjust formality level as needed
Start Rough, Let AI Polish
You don't need to write perfectly! Just give the AI:
Key facts or data
The main point you want to make
Specific details about your market
The AI will turn your rough notes into polished content.
Editing AI-Generated Content
After using AI:
Review the content for accuracy
Add personal touches or stories
Verify any facts or statistics
Adjust tone if needed
Check that it matches your brand voice
What AI Can't Do
The AI cannot:
Access real-time market data (you need to provide it)
Know your personal stories or experiences
Understand your specific branding requirements
Replace your expertise and judgment
Always review AI content before sending to ensure accuracy and authenticity.
Tips for Best Results
✅ DO:
Provide specific details (cities, numbers, properties)
Use AI to save time, not replace thinking
Edit AI output to add your personality
Try multiple variations to find the best fit
❌ DON'T:
Send AI content without reviewing it
Use AI for content requiring personal expertise
Rely on AI for time-sensitive or complex market analysis
Forget to fact-check statistics or claims
Pro Tip: Use AI to draft content quickly, then spend your time adding personal stories, local insights, and your unique perspective that AI can't replicate.