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How sending works in Better Email (Automations vs Broadcasts)

Written by Lee Adkins
Updated over 2 months ago

Better Email has two ways to send emails:

Automations (set-and-forget)

Automations run on a schedule. You set them up once, and they keep going until you change or stop them.

Current Automations:

  • Email of the Week (weekly)

  • Deal of the Week (weekly, based on your market criteria)

Automations typically include:

  • choosing your audience

  • choosing who the email is sent from (solo agent or team members)

  • receiving a preview before the send

  • the option to skip a week

Broadcasts (one-time send)

Broadcasts are manual, one-time sends—ideal for timely updates.

Broadcasts typically include:

  • choosing your audience

  • sending a test email

  • optionally scheduling the send time (if enabled)

If you want consistency fast: start with Email of the Week Automation, then add Deal of the Week.


Need help fast? Message Nora in chat and she’ll either solve it immediately or open a ticket with the exact details we need.

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