Broadcasts are one-time emails you send manually in Better Email. Use a Broadcast when you have something timely to share (a new listing, an open house, a quick market note, a value tip), and you don’t want it to repeat on a schedule.
When to use a Broadcast
Use a Broadcast for:
“Just listed / just sold”
Open house announcement
Quick market update
One-off value email (homeowner tip, buyer tip, neighborhood note)
Any time-sensitive message
If you want something to run every week automatically, use an Automation instead.
How to send a Broadcast
Go to Create → Broadcast
Choose your Audience
If your CRM is connected, you’ll see lists/tags/segments from your CRM
You can also add an individual contact if needed
Choose who the email is sent from / on behalf of (solo agent or team member)
Review the email content and confirm the signature looks correct
(Recommended) Send a test email to yourself
Send now (or schedule it for later, if scheduling is enabled in your account)
Best practices (keep it simple)
Write like a human, not a newsletter
Keep it short, scannable, and valuable
Use one clear CTA (reply, book a call, see the listing, etc.)
If you’re a team, confirm the “sent from” person is correct before sending
Common questions
Can I schedule a Broadcast?
Many accounts include the ability to schedule a Broadcast. If you don’t see scheduling, send now or contact support.
Can I send myself a test first?
Yes—use test send whenever you can. It helps catch signature/audience issues before you send to your database.
Do Broadcasts affect Automations?
No—Broadcasts are separate. Automations continue to run unless you pause/stop them.
Still stuck?
Ask Fin and include:
your CRM name (if connected)
whether you’re solo or a team
who you’re trying to send on behalf of
what audience you’re selecting
screenshots if something looks wrong
Fin can escalate to support and include the right details.