System FAQs
Will using Better Email hurt my deliverability or domain reputation?
Better Email is built with deliverability best practices in mind (clean sending setup, list hygiene, and sensible sending patterns). That said, deliverability is always influenced by your list quality and how consistently you email.
Best practice: use a dedicated sender identity for marketing (separate from your day-to-day client communication inbox), and keep your Settings completed before sending.
Do I need to edit the content?
Not necessarily. Most users start with our templates and make light edits (or none at all).
Automations: you’ll receive a preview before the scheduled send, and you can skip if you want.
Broadcasts: you control the content and timing (including test sends and scheduling where available).
You can also use AI suggestions and template variables to customize quickly.
What format are the emails?
Better Email is designed for simple, readable emails that feel personal—more like something an agent wrote than a heavy “newsletter blast.” This improves readability and helps avoid deliverability issues that come with overly designed emails.
How is this different from Mailchimp / Constant Contact?
Better Email is purpose-built for real estate agents and teams:
Automations that run weekly (Email of the Week / Deal of the Week)
Broadcasts for one-off sends (listings, market updates, rate drops, etc.)
Team Sending (one ops person can send on behalf of multiple agents)
Pricing is simple and designed for real estate use cases (no “marketing suite bloat”).
How does Better Email know who to send to?
You choose the audience when setting up an Automation or Broadcast.
You can build audiences by:
Connecting your CRM and selecting lists/tags/segments available from your CRM
Uploading contacts via CSV (one-time import)
Tip: if your CRM supports tags well, tags are often the cleanest way to keep audiences from going stale.
Can I run different sends for different groups?
Yes. You can run multiple Automations and Broadcasts for different audiences (for example: sphere, past clients, active buyers, sellers, etc.). There’s no limit on how many sends you can configure—just keep audiences organized so performance stays strong.
Do agents need to do anything?
No. Agents don’t need to write, schedule, or set up sends.
For teams using Team Sending:
Emails go out from each agent’s email/signature (so replies go to them)
Agents focus on the only part that matters: replying to interested people
For Automations, agents may receive preview emails and can skip if needed (depending on your team workflow).
Where do replies go?
Replies go directly to the sending agent’s inbox (based on the sender/on-behalf-of selection and sender settings).
Can we pause or skip a week?
Yes.
Automations: you can pause them in the app, and you can skip a scheduled send from the preview email (if enabled for that Automation/workflow).
Broadcasts: since they’re one-time, you either send now or schedule for later (and can adjust before it sends).
Do you support teams with multiple locations or large databases?
Yes. Better Email is built for both solo agents and teams. Teams can structure audiences by office, group, tags, or CRM logic, and use Team Sending to execute consistently across the roster.
Is setup complicated?
No. Most users can be set up quickly:
Complete Settings (required sender/compliance info)
Connect your CRM in Integrations (or upload a CSV)
Confirm Team details (if applicable)
Activate your first Automation (Email of the Week is the best starting point)
How quickly do contacts sync from my CRM?
Sync timing can vary by CRM, but most connections update automatically on a regular cadence. If you connected your CRM and don’t see the lists/tags you expect, ask support and include your CRM name + screenshots.
How do I know if it’s working?
You can review performance in the app after sends go out. If you’re seeing “0 delivered” or “no metrics yet,” it often means the send hasn’t gone out yet, your audience is empty, or your CRM sync hasn’t fully populated—support can help verify quickly.
Can I connect more than one CRM?
In some cases, yes. If you need multi-CRM support, contact support with:
the CRMs you want connected
what you’re trying to accomplish
approximate contact counts in each
Need help fast? Message Nora in chat and she’ll either solve it immediately or open a ticket with the exact details we need.