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Deliverability basics: why Settings are required

Written by Lee Adkins
Updated over 2 months ago

Better Email requires certain sender information because deliverability matters.

To reduce spam filtering, make sure:

  • Your Settings are fully completed

  • Your sender identity and signature details are accurate

If you’re brand new to sending (or haven’t emailed your database in a while), you may see sending behavior that starts smaller and ramps up over time. This is normal and designed to protect deliverability.

If emails are landing in spam, contact support with:

  • your sending domain

  • CRM name

  • whether you’re sending an Automation or Broadcast

  • the email subject line and approximate send time

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